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We are an investment company that invests in start-ups led by founders. 

We offer investment and operational expertise for entrepreneurs building business in Australia. Our founder, Steve Baxter, established Transition Level Investments (TLI) in 2012.

Steve commenced his career in defence. He went on to establish and successfully exit, an internet startup based in Australia then worked for Google CA as a Technical Program Manager. Steve founded River City Labs, a co-working space in Brisbane, in 2011 and has been a ‘Shark’ on the Channel 10 series Shark Tank since 2013.

At TLI we partner with founders, and we invest in people, not just the business.

We Believe

  • The world can be a better place with great products and experiences
  • Making them requires a balance of creativity and technology, as well as a dedicated focus on delivering joy to the people who use them. 
  • When a product is truly special, it’s sticky.
  • The people who make those have imagination, guts, and drive.
  • They have insight into how people work and play, and they aim to touch the lives of hundreds of millions of people.

What we Believe

We understand the challenges of building start-up technology and consumer goods businesses from an Australian base.

We love technology and we are early adopters. We are keen to partner with business that transform technology into innovations for impact.

We Believe

  • The world can be a better place with great products and experiences
  • Making them requires a balance of creativity and technology, as well as a dedicated focus on delivering joy to the people who use them. 
  • When a product is truly special, it’s sticky.
  • The people who make those have imagination, guts, and drive.
  • They have insight into how people work and play, and they aim to touch the lives of hundreds of millions of people.

How we invest

We look for the best, most authentic, ambitious founders.
We back visionary people and products that excite us.

We look for these things:
Founder, Product, Vision, Market & Business model.

We believe that traction trumps opinion.
We look for businesses with real-life metrics and paying customers. 

When we are considering a new opportunity, we spend time using the product, looking inside the business and getting to know the founders. 

View our companies

what we offer

Headquartered in Brisbane, Australia, we aim to be the best, most loyal long-term partner to entrepreneurs. 

We provide human and investment capital into companies enabling businesses to create, transact, communicate and grow.

We have internal support dedicated to facilitating knowledge-sharing and relationship building for everyone at the companies in which we invest, from CEOs, to product managers, to marketing support, customer experience and business administration.

Our team focuses on a company-growth approach, adding value by assisting founders to build their expertise, expand their team, build product, scale locally and globally to position for a successful exit 

It all starts with a conversation

If you think we can build something amazing together, please get in touch.

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